Wednesday, July 11, 2007

Midd Logo Debacle Continues

Uniting far-flung undergraduates separated by summer, the new Middlebury College logo has garnered quite a few unfavorable ratings from undergraduates within the last 48 hours. I have yet to hear of a person speaking out in favor of the new logo. If you exist, please voice your opinion now. Even so, it would be hard to stop the hoopla that has already taken hold of the students. A Facebook group speaking out against the logo now is up to 294 members including, surprisingly, many alumni. Most humorous and perhaps scary is that students part of the Facebook group plan to create and sell parody t-shirts making fun of the logo. Members called for a boycott of Midd merchandise sold with the new logo.

Leading the charge is Adam Volwiler '09 who has opened a lengthy dialogue with VP of Communications Mike McKenna. I can imagine a few nasty emails being sent off to Mr. McKenna but the real movement seems to be quite civilized as students firmly believe in the mistake of the logo.

After a polite request as well as pressure from students, Mr. McKenna emailed a lengthy statement to all students this morning describing the changes in Middlebury's "graphic identity."

Overall, it will be tough to for students to prolong their passion on this issue all the way to September but then again, Middkids could brew up a storm with free time during the rest of the summer.

Stay tuned for more updates.

EDIT: Facebook numbers up in the high 300's nearing 400. New thoughts are being posted around. Roger Esquire speaks out as the student designer for the logo: "I think the logo is great. It's definitely one of the best graphic design operations I've had the pleasure to be a part of (full disclosure: I get a small commission with its usage)." Hallie Gammon '10 weighs in herself calling the recent student reaction to the logo, "silly."

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